Content Strategist

The organization is an award-winning strategic branding and marketing consultancy based in Pune, operating as a Business Transformation Studio focused on brands and experiences enriched by design. It partners with businesses across healthcare, retail, F&B, hospitality, FMCG, manufacturing, education, lifestyle, fashion, and pet care sectors across India, Europe, the USA, and the Middle East. With a global network of strategists and designers, the firm delivers purpose-driven brand solutions through research-backed strategy, creative storytelling, and integrated marketing execution. The organization is entering a significant growth phase and is seeking leaders who can strengthen and scale its marketing function.

About the Role

A content strategist who can uncover the human truth within brands, craft compelling narratives, and establish sustainable content systems across various platforms. This role is ideal for individuals with a background in journalism or editorial who possess a strategic mindset and a deep understanding of consumer culture, aiming to apply their storytelling skills to brand development. The successful candidate will be responsible for building content worlds around brand foundations that are consistent, intentional, and alive.

Key Responsibilities

• Turn brand foundations into full digital content ecosystems
• Build content plans that are rooted in audience insight and brand strategy
• Write across formats — long-form articles, social captions, campaign concepts, brand copy
• Develop brand TOVs and messaging frameworks from scratch
• Work alongside designers to ensure verbal and visual storytelling are aligned
• Monitor cultural and platform trends and bring them into brand narratives proactively

Qualifications

• 2+ years in journalism, editorial, content writing, or brand communications
• Demonstrated ability to tell long-form brand stories — not just posts, but narratives
• Experience building or contributing to content strategies, not just executing briefs
• Comfort translating brand decks, brand guidelines, and positioning frameworks into real content
• Understanding of consumer behaviour and audience psychology
• Strong command of English; regional language ability is a plus
• Degree in Journalism, Mass Media, English Literature, or a related field
• Mandatory relocation to Pune (in-office role)

Benefits & Perks

• Work directly with the Founder — no layers, real ownership
• An active, ambitious roster of brands across FMCG, lifestyle, hospitality, and more
• A studio culture built on collaboration — strategy, design, and content work as one
• Genuine autonomy over your work — we hire for judgment, not just execution
• Exposure to the full branding process, from positioning to launch to sustained presence
• A community of thinkers, makers, and builders who take craft seriously