Content Marketing and Brand Strategy Lead

The company is building a platform that combines a proprietary matching algorithm with therapy experience managers. They manage the full client journey from finding the right therapist to ensuring therapy works, aiming for better outcomes. A 1-year-old startup, the team is growing from 6 to 15 members by the end of 2026, focusing on building infrastructure for effective mental health support.

About the Role

This role is pivotal in changing the conversation around mental health in India and building awareness for the product. The Content Marketing Lead will be responsible for creating engaging, educational, and entertaining content across various channels, focusing on storytelling, product communication, and cultural commentary through a mental health lens. A core philosophy is to avoid trivializing mental health, ensuring content is respectful and impactful while still being engaging.

Key Responsibilities

• Own content creation and execution across Instagram, LinkedIn, email marketing, and WhatsApp.
• Create both written content and visual design direction, managing external visual designers, video editors, and other collaborators.
• Plan, post, and analyze content performance across channels, understanding what works and iterating quickly.
• Help find and solidify the brand's voice.
• Experiment with channels and formats, embracing the highly experimental nature of a startup in its second year.
• Build out and manage a small team, if capability is demonstrated.

Qualifications

• 2–5 years of experience creating quality content, ideally with some exposure to mental health, wellness, or adjacent spaces.
• Strong writer capable of shifting between storytelling, analytical commentary, and product-led content with ease.
• Thinks about content as a craft, caring about the quality of every caption, visual, and subject line.
• Comfortable managing external collaborators (designers, editors, freelancers) and keeping projects on track.
• Curious about AI tools and new technology, genuinely enjoying experimenting with them.
• Possesses strong opinions about responsible mental health communication and deeply respects the subject.
• Comfortable with ambiguity and ownership, capable of owning the entire content function.
• Good to Have: Degree in Psychology, Literature, Communication

Benefits & Perks

• Opportunity to be among the first hires in the content and growth team.
• Work in a small, close-knit team where context and learning happen through osmosis.
• Be part of a team deeply passionate about mental health and their work.
• Operate in a high-ownership, high-accountability culture.
• Opportunity for career growth to build and manage a team.