Performance Marketing Executive (Bangalore)

Challenging lazy, template-driven work. We operate across two lines: creative-first digital performance agency (growth, performance, brand) corporate training and capability-building With clients span Pharma, SaaS, BFSI, and Healthcare (B2B + B2C). They are small & fast. Leadership: (ISB, ex-strategy + marketing effectiveness) Team includes veterans from top agencies and a stand-up comedian as our fractional Content Lead —because clarity, wit, and storytelling matter as much as CAC. They are creative-first, but make no mistake—they are deeply tech-savvy. They build custom dashboards, vibe-code solutions, and host internal hackathons. The Founder is a recognized trainer on GenAI applications. They just don't believe tech is the differentiator—it's table stakes, and we're better at it than most agencies out there. The difference? We use tech to amplify creative and strategy, not replace it.

About the Role

We are seeking a driven Performance Marketing Executive to play a pivotal role in executing and optimizing paid campaigns across diverse platforms. Working closely with the Performance Marketing Head and cross-functional teams (creative, content, strategy), you will manage end-to-end campaign execution, contribute to strategic insights, and drive measurable growth for our clients.

Key Responsibilities

• Manage end-to-end execution and optimization of paid campaigns across Meta, Google, LinkedIn, and other relevant platforms.
• Oversee ad set creation, audience segmentation, budget pacing, and continuous performance monitoring.
• Conduct quality assurance for creative assets, tracking implementations, and landing page user flows.
• Design and execute systematic A/B tests on creatives, ad copy, audience targeting, and bidding strategies.
• Analyze campaign performance data to extract actionable insights and identify growth opportunities.
• Document key learnings and develop scalable playbooks for consistent client success.
• Develop and present compelling weekly/monthly performance reports, focusing on insights and strategic recommendations.
• Proactively identify potential risks and propose effective solutions to mitigate them.
• Foster clear and effective communication with clients and internal stakeholders.
• Provide data-backed briefs to creative and content teams for asset development.
• Leverage marketing technology stack to automate reporting and streamline operational workflows.
• Support new business development through contributions to pitches, case studies, and capability presentations.

Qualifications

• 1-3 years of hands-on experience in performance marketing, specifically managing paid campaigns.
• Proven expertise in Meta Ads, Google Ads (Search & Display), and LinkedIn Ads platforms.
• Strong analytical skills with the ability to interpret complex data, identify trends, and derive actionable insights.
• Solid understanding of conversion tracking, pixel implementation, and basic landing page optimization principles.
• Experience with A/B testing and experimentation methodologies to drive campaign performance.
• Excellent written and verbal communication skills for client presentations and internal collaboration.
• Ability to work effectively in a fast-paced, cross-functional environment.

Benefits & Perks

• Direct access and mentorship from founders and leadership, fostering a flat, transparent culture.
• Significant ownership and autonomy in shaping performance marketing strategies and execution.
• Opportunity to influence company direction, product development, and talent acquisition.
• Defined career progression with a clear path to leadership as the company scales.