Marketing & Growth Manager (Agritech AI)

About the Role

We are seeking a highly execution-focused Product Marketing & Growth Associate to enhance communication, farmer engagement, and user growth. This is a hands-on role, working directly with the founder on user acquisition, product communication, growth campaigns, storytelling, app installs, WhatsApp communication, content creation, and growth experimentation. Ideal for someone who thrives in a fast-moving startup environment and enjoys building from scratch.

Key Responsibilities

• Execute app install and farmer acquisition campaigns
• Coordinate and execute Meta/Google campaigns with agencies or freelancers
• Improve user onboarding and activation flows
• Support referral and retention campaigns
• Track campaign performance and growth metrics
• Simplify and communicate GramIQ’s value proposition clearly
• Create marketing communication for farmers and agribusinesses
• Improve Play Store/App Store communication and creatives
• Write simple and impactful campaign copy in English, Hindi, and Marathi
• Create WhatsApp communication journeys and engagement flows
• Create social media and growth content
• Convert field insights into stories, reels, and campaigns
• Capture farmer success stories and testimonials
• Support founder branding and LinkedIn communication
• Coordinate with designers, video editors, freelancers, and agencies
• Manage execution timelines and follow-ups
• Understand farmer behavior and communication patterns
• Gather market and user insights from campaigns and field interactions
• Identify opportunities to improve retention and engagement

Qualifications

• 1-4 years of marketing experience
• Strong communication and storytelling ability
• Comfortable working in startup ambiguity
• Basic understanding of digital marketing and growth
• Experience in startups, D2C, consumer apps, rural tech, or AgriTech (Good to Have)
• Familiarity with Meta Ads / Google Ads (Good to Have)
• Marathi/Hindi communication skills (Good to Have)
• Basic Canva/Figma/content creation skills (Good to Have)
• Understanding of WhatsApp marketing (Good to Have)
• Basic analytics and reporting skills (Good to Have)

Benefits & Perks

• Work directly with the founder and leadership team
• Opportunity to build products and growth systems for Bharat and farmers
• Opportunity to take real ownership from Day 1
• Fast learning environment with exposure to product, growth, branding, and strategy
• Opportunity to grow with a mission-driven startup
• Performance incentives / ESOP opportunities for the right candidate