Performance Marketing Manager (Paid Media)

In less than 3 years of existence, the company has grown to a team of 80+ members and manages some of the leading brands in the country. The founding team brings over four decades of cumulative experience across Digital Strategy, Analytics, Performance Marketing, and Marketing Technology.

About the Role

The Performance Marketing Manager (Paid Media) is a strategic leader responsible for the end-to-end planning, implementation, and optimization of paid search campaigns to achieve client business objectives. This role involves managing key client relationships, overseeing campaign performance across multiple accounts, and guiding a team of analysts to deliver high-quality results. You will collaborate closely with internal teams, platform partners, and client stakeholders to develop strategic campaign approaches, analyze performance insights, and drive continuous improvement across all paid search initiatives.

Key Responsibilities

• Lead the end-to-end planning, implementation, and continuous optimization of paid search campaigns to achieve client objectives and performance targets.
• Manage day-to-day client communication and cultivate strong stakeholder relationships to ensure high satisfaction and retention.
• Conduct regular business reviews (quarterly/annually), presenting performance insights and strategic recommendations to clients.
• Develop comprehensive account strategies in collaboration with senior leadership and ensure effective execution.
• Supervise, train, and mentor a team of account associates and senior associates, fostering their development and ensuring campaign success.
• Analyze campaign performance data, interpret reports, and provide actionable insights for continuous improvement.
• Manage relationships with key platform partners, vendors, and third-party representatives to leverage new features and beta opportunities.
• Identify and pursue growth opportunities within existing accounts, collaborating with leadership to drive account expansion.
• Ensure operational efficiency by managing deliverables, timelines, and budgets across client accounts.
• Foster cross-functional collaboration with client services and other marketing channel teams to drive integrated marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 3-5 years of progressive experience in paid search or performance marketing.
• Demonstrated understanding of Search Engine Marketing (SEM) principles and best practices.
• Proven experience managing and optimizing campaigns on major platforms such as Google Ads, SA360, and Bing Ads.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking and reporting.
• Strong working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) for data analysis and presentations.
• SA360 certification is highly desirable.

Benefits & Perks

• Direct collaboration opportunities with senior leadership in an innovative, trend-setting organization.
• Significant growth potential as a key member of an expanding core team.
• Engage with a culture of driven, professional, and innovative thinkers who are encouraged to challenge the status quo.